Place Branding Agency

COMMUNICATIONS FOR COMMUNITIES THAT SHAPE THE FUTURE

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We are a team specializing in communications, which is an integral part of community development, and building effective interaction between government, business, and residents.

Our mission is to help communities and regions find their uniqueness, shape development strategies, and create partnerships that deliver long-term results and address socially important issues.

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20+ years in communications

We have deep experience in marketing, digital, and cross-sector project management.

02

Sustainable development and impact campaigns

Experience in launching sustainability communications and partnerships with international institutions (Global Compact, Earth Day Network, ECF).

03

Access to the global network

Collaboration with international experts, associations and organizations that opens up new opportunities for communities.

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International education

  • Degree in Place Branding from Middlesex University of London (UK)
  • CIPR in Strategic Sustainability Communications (UK)
  • Course in Sustainable Management (Cambridge, UK)
  • MBA (Wake Forest University, USA)

Who we work for

We work with those WHO shape community life

We work with those WHO shape community life

For the sake of those who live there.

Communities – those wishing to move beyond ‘patching up problems’ towards strategic development, attracting investment and forging long-term partnerships.

Businesses – companies that are building or developing projects within communities and require a market entry strategy — ranging from gauging public sentiment to establishing partnerships with local authorities and residents.

Local authorities – local government teams that are implementing changes and require tools to communicate with residents, businesses and donors.

Funds and donors – organisations that finance community development and are looking for partners to develop the communication aspect of their projects.

Direction of work

Our products

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Place branding for communities

We help communities define their uniqueness and create a clear image for residents, businesses, and tourists. It's not about logos, but about a strategy to build awareness and attractiveness of the territory.

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Strategic communications for project launches

When a business enters a new market or a community implements changes, it is important to explain this clearly to people before questions arise. We develop communication strategies that help convey the essence of the project, gain support and avoid conflicts.

03

Working with stakeholders

Local authorities, businesses, residents and civil society organisations have different interests, but they share a common territory. We help to build dialogue between them — from stakeholder mapping to specific formats for engagement. The result: partnerships that endure, rather than falling apart at the first sign of conflict.

04

ESG Strategy and Sustainable Development

For businesses, this represents social responsibility that genuinely enhances reputation and community relations. For communities, it is a tool for attracting international funding and partners. We translate global standards into the language of specific projects and local challenges.

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Digital identity and digital communications

A community's online reputation today impacts investment, tourism, and public trust. We create digital platforms and campaigns that make a community visible in the digital world. This includes social media, websites, and interactive solutions for different audiences.

From dream to action

Projects

How to Build a Communication Campaign to Promote Renewable Energy During Wartime

How to Build a Communication Campaign to Promote Renewable Energy During Wartime

How to Effectively Use Media Monitoring in a Communication Strategy: The Case of Power of Place’s “Light Belongs to Us” Campaign

How to Effectively Use Media Monitoring in a Communication Strategy: The Case of Power of Place’s “Light Belongs to Us” Campaign

Customer trust is our main result

Customer reviews

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Oksana Aliyeva

Oksana Aliyeva

Senior Advisor, Ukrainian Programme, European Climate Foundation

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Solette Sheppardson

Solette Sheppardson

CEO Voluntary Support North Surrey

Our team

Nataliya Boiarchuk

25 years’ experience in activation marketing;

20 years’ experience in leadership and transformational management;

10 years’ experience in sustainability and communications projects, and the development and implementation of impact strategies;

Education: MBA, Wake Forest University, USA; Business Sustainability Management, University of Cambridge; Institute for Sustainability Leadership, Sustainability Communications; CIPR Specialist Diploma, UK;

Nataliya Boiarchuk

Co-founder/Sustainability Communications Lead

Iryna Mushtina

Over 20 years’ experience in marketing, digital and strategic communications;

Master’s degree in Place Branding, Middlesex University, London;

Member of the International Place Branding Association;

Board member of the Surrey County branding project ‘Our Surrey Story’;

Areas of expertise: development and branding of small towns and regions, collaboration between universities and towns, developing communication strategies, digital platforms, and managing cross-sector projects.

Iryna Mushtina

Co-founder / Digital Strategy Lead

Kateryna Nadtochii

18 years’ experience in strategic communications and change management;

MBA, ESMT Berlin; executive education at HEC Paris, the Indian Institute of Management Bangalore and Nyenrode Business Universiteit;

Has led international change, corporate communications and ESG programmes in the IT, telecoms, media and FMCG sectors;

Advises companies, government bodies and leaders on strategic transformations, reputation, communications and stakeholder engagement;

Areas of expertise: strategic communications, change management, corporate culture, CEO reputation, AI for communications, building partnerships between business, government and society.

Kateryna Nadtochii

Strategic Communications & Transformation Advisor

Oleksandr Katkov

Over 20 years’ experience in advertising, brand strategy and strategic communications;

Experience in strategic leadership at major advertising agencies and in brand consultancy and communications projects;

Education: philology and philosophy, Kyiv-Mohyla Academy; clinical psychology, Université Côte d’Azur;

Expertise: brand strategy, positioning, communication platforms, audience research, cultural analysis, working with identity, value propositions and tone of voice;

Works within the team on the logic of city and community brands: helps to define their role, character, content and communication language.

Oleksandr Katkov

Creative Strategist

Together we create change

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Choose your option
Place branding for communities
Strategic communications to support change
Building stakeholder communication capacity
Adapting sustainable development goals to community needs
Digital identity and digital communications

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Customer trust is our main result

Publications

More publications
Research on Ukrainians' attitudes towards renewable energy

02.02.2026

Research on Ukrainians' attitudes towards renewable energy

How Ukraine is building a global brand through Soft Power

14.11.2025

How Ukraine is building a global brand through Soft Power

How small towns in Ukraine can win the competition for residents amid the demographic crisis

14.11.2025

How small towns in Ukraine can win the competition for residents amid the demographic crisis